FitBae began with my own search for support that understood how a woman’s body and life can change.
Growing up, I was always the chubbier girl. For a long time, I never imagined I could have a toned body. That changed during my college years. Later, I studied engineering and began working as a civil engineer. Life became busy, and then motherhood brought a change I hadn’t expected.
I gained more than 20 kilos. My body looked and felt different, and I wondered if I could feel like myself again. I searched for support that understood a mother’s body, her changing needs and the realities of her life. I couldn’t find the kind of care I was looking for.
That experience stayed with me. I wanted to create a place where women could feel understood and supported as they worked towards their goals—a place where they wouldn’t have to figure everything out alone.
FitBae began as a fitness brand for mothers. But as more women found us, I began hearing stories from women at different stages of life, with different bodies, goals and needs. I wanted to be able to support them, too. So I continued learning and pursued professional qualifications in fitness and women’s health, while shaping programs around the different stages of womanhood.
Today, FitBae offers ten programs, each created with a woman’s individual needs in mind. A woman’s body changes through every stage of life—from her first periods to pregnancy, motherhood, perimenopause, menopause and beyond. I believe her fitness support should change with her, too.
I’ve also brought together a team of women experts who share this belief and the care behind it. We work together to guide and encourage women, helping them feel supported as they take each step towards their goals.
We understand your body, stage and life before we ever design a plan. Never a generic template.
A team of women experts and a women-only community who genuinely understand your reality.
No crash diets, no shame, no punishment. Steady, sustainable progress you can keep for life.